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Developers,
Manage App Prices
in Minutes

Pricetag is a native Mac app to manage app, in-app purchase, and subscription pricing via the
App Store Connect API.

Screenshot of Pricetag macOS app interface

These unique features make Pricetag a must-have
iOS app development software

Pricetag Feature Globe Icon

Geographical Pricing

Set region-specific prices based on purchasing power parity

Pricetag Feature Copy Icon

Copy Prices

Quickly copy the prices from your existing products

Pricetag Feature Percent Icon

Apply Discounts

Let us do the math, create discounted prices by simply selecting a multiplier

Pricetag Feature Chart Icon

Custom Datasets

Use your battle-tested price ratios for all products with a few clicks

What our users are saying...

Pricetag User Icon ★★★★★

Great Utility for Apple Developers

Simplifying a manual and tedious process! Developer is very responsive, looking forward to future updates!

Pricetag User Icon ★★★★★

So good!

Exactly what I needed. I was planning to do a price change for my apps but I was too lazy to do it because there are maaany countries that I need to adjust. But, this app... saved my life! Thanks!

Pricetag User Icon ★★★★★

Easy way to change prices in App Store Connect

My task for today was to change localized prices based on the Big Mac Index. I thought it would be a long day, but this app saved it! Easy setup process, easy calculations, streamlined and useful interface, and voila: prices changed! Love that simplicity!

You need Pricetag if you...

Pricetag Feature Revenue Icon

... want to increase your app revenue outside
of the US

Pricetag Feature A/B Test Icon

... are planning pricing
A/B tests

Pricetag Feature Apps Icon

... manage multiple products or apps

Pricetag Feature Inflation Icon

... live in a country with high inflation

Frequently Asked Questions

Pricetag uses the App Store Connect API to automatically set app, In-App Purchase, or subscription prices for all territories.
Here are the steps to create an API Key:
  • Open App Store Connect Integrations
  • Click "Plus" to create a new API key
  • Name can be anything you want, but you can write e.g. "Pricetag" to recognize it later
  • App Manager Access is required to manage prices
  • Download .p8 file and copy Key ID as well as Issuer ID into the app
  • Your credentials are securely stored in the Keychain and all data remains on your device
These instructions are also in the app.

"Purchasing power parity is a measure of the price of specific goods in different countries and is used to compare the absolute purchasing power of the countries' currencies. PPP is effectively the ratio of the price of a market basket at one location divided by the price of the basket of goods at a different location." - Wikipedia

Geographical pricing can help to increase the app, in-app purchase, or subscription revenue of most apps from countries outside of the United States. We recommend to run an A/B test of your current pricing vs prices based on purchasing power parity to evaluate the results for yourself.

  • Apple Music Index: the pricing of Apple’s Apple Music service in all regions where it’s available, this data set has the broadest coverage and we recommend it for subscriptions
  • Big Mac Index: this data set is published by the Economist, it also has a broad coverage of countries outside the EU
  • OECD: this data set can be accessed here, it probably has the most detailed data for EU but few rest of world countries

Yes, you can cancel your subscription at any time and still have access to the paid features for the rest of the billing period.

If you purchased from the Mac App Store

If you purchased from the web (Lemon Squeezy):
  • Open My Orders
  • Select Pricetag
  • Scroll down to Manage Subscription

Don't hesitate to reach out via support@macpricetag.com.
Pricetag Mac App Icon

Do more than in App Store Connect – in less time